Develop and implement ongoing Community Events (known as Kid’s Club) for Los Angeles and surrounding area shopping centers.  The programs are typically one hour in length and consist of a main performance / presentation, raffle, giveaways and membership recruitment.

 

In addition, we develop and provide special event services for the same shopping centers. These special events would include activities and attractions for the following:

 

• Easter Bunny Arrival

• Mother’s Day

• Father’s Day

• July 4th Celebration

• Earth Day

• Back to School

• Halloween

• Thanksgiving

• Hanukkah

• Santa Arrival

• Christmas Tree Lighting

• Menorah Lighting

• Grand Openings

• Book Releases

• Movie Releases

 

Develop Event Plans

 

• Event Description

• General Outline (“flow”)

• Goals & Objectives

• Personnel Contact Info

• Time Table (chronology of events)

• Department Responsibilities

• Mall Maintenance to provide stanchions, stage, tables, chairs etc.

• Mall Security to provide 2 officers at stage for duration of event

• Mall Marketing to provide 2 staff for membership table

• Mall House-Keeping to provide 1 staff for onsite cleaning, duration of event

• Event Floor-plan

• Directions and Maps

• Scripts, Promotional Materials, related literature

 

Negotiate Contracts

 

Performers

• Fees

• Services to be Performed and Duration

• Certification of Insurance Coverage

 

Mall Management Companies

• Event Cost

• Insurance Coverage

• Term (duration) of Contract

• Party Responsibilities

 

Community Outreach

• Develop Relationships with Community Organizations

• Integrate Community Groups into Programs

• Work with Civic Organizations

 

Develop Corporate Tie-Ins

• Movie Studio Promotions

• Product Promotions & Giveaways (Tide, Crest, Downy etc.)

 

Research Suppliers & Service Providers

 

Wholesale & Retail Supply Companies & Service Providers

• Children’s Educational Materials

• Party Supplies

• Arts & Crafts Supply Companies

• Theatrical Service Companies

• Catering Companies

• Carnival Attractions Companies

 

Set-up and Maintain Accounts with Suppliers & Service Providers

• Accounts payable & Receivable (my end)

• Negotiate Prices

• Negotiate Delivery

 

Art Workshops

 

• Develop Educational Craft Projects

• Develop Themed Craft Projects

• Develop Promotional Craft Projects

• California Pizza Kitchen

• Harry Potter

• Spider Man

• Sbarro Pizza

• Princess Diaries

• Disney & Buena Vista Pictures

• Chevy

• LA Marathon

• Los Angeles Public Library

• many more..

• Research Materials

• Design Implementation Strategy

• Layout

• Staffing

• Inventory Storage

• Transportation

 

Show Development

 

• Standards Implementation

• Dress Codes

• Content (age and audience appropriate)

• Prop Usage

• Licensing

• Original Scripts

• Rewrites

• Performer “Grooming”

• Themed Shows

• Set Design & Construction

• Puppet Design & Development

 

Identity Campaign

 

• Development of Brand Through

• Networking

• Image Presentation

• On-Site Details

• Direct Marketing

• Logo Design

• Web Site Design & Development

 

Activity Sheets

 

• Licensing

• Design & Layout

• Theme

• Continuity (4 & 5 week through lines) 

• Age Appropriate Content

 

Payroll

 

• Performers Individual Event Payments (on-site)

• 1099 (misc) year end tax documentation for Performers/Presenters

 

Human Resources

 

• Developed relationship with University of Southern California (USC) and established Off Campus

• Work-Study site for qualifying students

 

Maintain Database (Roster) of Performers

 

• Research New Performers and Presentations

• Develop New Shows & Presentations (unique offerings not available through competitors)

• Assist Performers with Show Content to ensure appropriateness of material

• Remove inappropriate material or Performers from Database (roster)

 

Maintain Inventory

 

• Ordering & Restocking Retail Merchandise

• Collateral (promotional materials)

• Arts & Crafts Materials

• Technical Equipment

• Literature (catalogs)

 

Warehousing Inventory

 

• Maintain Inventory Levels

• Recount and Restock Materials after Each Event

• Categorize Stockroom Materials

• Organize System for Loading & Unloading of Materials

• Labeling of Materials for Easy Reference

 

Marketing

 

• Direct Mail –  Postcards & Flyers

• Web Site – Developed, Designed and Maintained Kids Club Website)

• SCMDA Associate Member (Southern California Marketing Directors Association)

• Direct Client Interaction and Relationship Building

• Eblast Weekly Kids Club Reminder to Members

• Maintain High Level of Customer Service

• Maintain Strong Client Relationship & Loyalty

• Maintain Strong Community Relationships

• Maintain Professional Appearance and Conduct

 

Graphic Design

 

• Designed Postcards

• Designed Flyers

• Designed Web Site

• Logo & Identity Campaign

 

Skills

 

• Microsoft Word

• Microsoft Excel

• Microsoft FrontPage

• Adobe Photoshop, InDesign, Acrobat

• Adobe Flash CS3

• Corel Draw

• Windows XP Professional

• Windows Vista

• MacIntosh

• Quicken

• Versa Check

 

Mediate Relations Between

 

• Mall Management

• Mall Merchants

• Performers / Presenters

• Kid’s Club Members

• Community Members

 

Professional Organizations

 

• SCMDA – Southern California Marketing Director’s Association

• NARAS –  National Academy of Recording Arts & Sciences

• AEA – Actor’s Equity Association

• SAG – Screen Actor’s Guild

• AFTRA – American Federation of Television & Radio Artists

 

Accomplishment

 

• Maintaining Market Dominance for 24 Years

• The REACH Foundation The Reading Education & Arts for Children Foundation was formed in 1991.  We established and preside over this 50(c)(3) Non-Profit Corporation REACH produces and develops in-school and after-school enrichment programs.  In addition, REACH provides free children’s entertainment to Los Angeles area including the following:

– Scholarship Awards

– Scholarships to children of physical & sexual abuse

– Grant Awards

– Grants to individual artists and children’s arts organizations

– Program Development

– In-school and after-school enrichment programs

– Recorded Music Series

• Battered Women’s Shelters and select public need organizations. The 

• Corporation has a six member board of directors

• LAARP Los Angeles Adult Reading Program

• The Venecia Foundation on-call volunteer helping to raise scholarship money for migrant farm-workers

• Give Forward Fund Raising

– Raised $22,000 for ALS

– Raised $7,000 for Leukemia children/young adults cancer patients

 

Secret to Success

 

• Recognizing Client Needs and Exceeding Them

• Understanding the Demands of the Market