Bringing Family Together

WAYNE DANIELS PRODUCTION MANAGEMENT

3856 SENECA AVE., LOS ANGELES, CA  90039  |  TEL: (310) 420-4705

WHAT WE DO

Develop and implement ongoing Community Events (known as Kid’s Club) for Los Angeles and surrounding area shopping centers.  The programs are typically one hour in length and consist of a main performance / presentation, raffle, giveaways and membership recruitment.

 

In addition, we develop and provide special event services for the same shopping centers. These special events would include activities and attractions for the following:

 

  • Easter Bunny Arrival

  • Mother’s Day

  • Father’s Day

  • July 4th Celebration

  • Earth Day

  • Back to School

  • Halloween

  • Thanksgiving

  • Hanukkah

  • Santa Arrival

  • Christmas Tree Lighting

  • Menorah Lighting

  • Grand Openings

  • Book Releases

  • Movie Releases

 

Develop Event Plans

 

  • Event Description

  • General Outline (“flow”)

  • Goals & Objectives

  • Personnel Contact Info

  • Time Table (chronology of events)

  • Department Responsibilities

  • Mall Maintenance to provide stanchions, stage, tables, chairs etc.

  • Mall Security to provide 2 officers at stage for duration of event

  • Mall Marketing to provide 2 staff for membership table

  • Mall House-Keeping to provide 1 staff for onsite cleaning, duration of event

  • Event Floor-plan

  • Directions and Maps

  • Scripts, Promotional Materials, related literature

 

Negotiate Contracts

 

Performers

  • Fees

  • Services to be Performed and Duration

  • Certification of Insurance Coverage

 

Mall Management Companies

  • Event Cost

  • Insurance Coverage

  • Term (duration) of Contract

  • Party Responsibilities

 

Community Outreach

  • Develop Relationships with Community Organizations

  • Integrate Community Groups into Programs

  • Work with Civic Organizations

 

Develop Corporate Tie-Ins

  • Movie Studio Promotions

  • Product Promotions & Giveaways (Tide, Crest, Downy etc.)

 

Research Suppliers & Service Providers

 

Wholesale & Retail Supply Companies & Service Providers

  • Children’s Educational Materials

  • Party Supplies

  • Arts & Crafts Supply Companies

  • Theatrical Service Companies

  • Catering Companies

  • Carnival Attractions Companies

 

Set-up and Maintain Accounts with Suppliers & Service Providers

  • Accounts payable & Receivable (my end)

  • Negotiate Prices

  • Negotiate Delivery

 

Art Workshops

 

  • Develop Educational Craft Projects

  • Develop Themed Craft Projects

  • Develop Promotional Craft Projects

  • California Pizza Kitchen

  • Harry Potter

  • Spider Man

  • Sbarro Pizza

  • Princess Diaries

  • Disney & Buena Vista Pictures

  • Chevy

  • LA Marathon

  • Los Angeles Public Library

  • many more..

  • Research Materials

  • Design Implementation Strategy

  • Layout

  • Staffing

  • Inventory Storage

  • Transportation

 

Show Development

 

  • Standards Implementation

  • Dress Codes

  • Content (age and audience appropriate)

  • Prop Usage

  • Licensing

  • Original Scripts

  • Rewrites

  • Performer “Grooming”

  • Themed Shows

  • Set Design & Construction

  • Puppet Design & Development

 

Identity Campaign

 

  • Development of Brand Through

  • Networking

  • Image Presentation

  • On-Site Details

  • Direct Marketing

  • Logo Design

  • Web Site Design & Development

 

Activity Sheets

 

  • Licensing

  • Design & Layout

  • Theme

  • Continuity (4 & 5 week through lines) 

  • Age Appropriate Content

 

Payroll

 

  • Performers Individual Event Payments (on-site)

  • 1099 (misc) year end tax documentation for Performers/Presenters

 

Human Resources

 

  • Developed relationship with University of Southern California (USC) and established Off Campus

  • Work-Study site for qualifying students

 

Maintain Database (Roster) of Performers

 

  • Research New Performers and Presentations

  • Develop New Shows & Presentations (unique offerings not available through competitors)

  • Assist Performers with Show Content to ensure appropriateness of material

  • Remove inappropriate material or Performers from Database (roster)

 

Maintain Inventory

 

  • Ordering & Restocking Retail Merchandise

  • Collateral (promotional materials)

  • Arts & Crafts Materials

  • Technical Equipment

  • Literature (catalogs)

 

Warehousing Inventory

 

  • Maintain Inventory Levels

  • Recount and Restock Materials after Each Event

  • Categorize Stockroom Materials

  • Organize System for Loading & Unloading of Materials

  • Labeling of Materials for Easy Reference

 

Marketing

 

  • Direct Mail –  Postcards & Flyers

  • Web Site – Developed, Designed and Maintained Kids Club Website)

  • SCMDA Associate Member (Southern California Marketing Directors Association)

  • Direct Client Interaction and Relationship Building

  • Eblast Weekly Kids Club Reminder to Members

  • Maintain High Level of Customer Service

  • Maintain Strong Client Relationship & Loyalty

  • Maintain Strong Community Relationships

  • Maintain Professional Appearance and Conduct

 

Graphic Design

 

  • Designed Postcards

  • Designed Flyers

  • Designed Web Site

  • Logo & Identity Campaign

 

Skills

 

  • Microsoft Word

  • Microsoft Excel

  • Microsoft FrontPage

  • Adobe Photoshop, InDesign, Acrobat

  • Adobe Flash CS3

  • Corel Draw

  • Windows XP Professional

  • Windows Vista

  • MacIntosh

  • Quicken

  • Versa Check

 

Mediate Relations Between

 

  • Mall Management

  • Mall Merchants

  • Performers / Presenters

  • Kid’s Club Members

  • Community Members

 

Professional Organizations

 

  • SCMDA – Southern California Marketing Director’s Association

  • NARAS –  National Academy of Recording Arts & Sciences

  • AEA – Actor’s Equity Association

  • SAG – Screen Actor’s Guild

  • AFTRA – American Federation of Television & Radio Artists

 

Accomplishment

 

  • Maintaining Market Dominance for 24 Years

  • The REACH Foundation The Reading Education & Arts for Children Foundation was formed in 1991.  We established and preside over this 50(c)(3) Non-Profit Corporation REACH produces and develops in-school and after-school enrichment programs.  In addition, REACH provides free children’s entertainment to Los Angeles area including the following:

– Scholarship Awards

– Scholarships to children of physical & sexual abuse

– Grant Awards

– Grants to individual artists and children’s arts organizations

– Program Development

– In-school and after-school enrichment programs

– Recorded Music Series

  • Battered Women’s Shelters and select public need organizations. The 

  • Corporation has a six member board of directors

  • LAARP Los Angeles Adult Reading Program

  • The Venecia Foundation on-call volunteer helping to raise scholarship money for migrant farm-workers

  • Give Forward Fund Raising

– Raised $22,000 for ALS

– Raised $7,000 for Leukemia children/young adults cancer patients

 

Secret to Success

 

  • Recognizing Client Needs and Exceeding Them

  • Understanding the Demands of the Market

 

WHAT WE DO

LOCAL COMMUNITIES,

FAMILIES AND CHILDREN

LOVE KIDS CLUB!

IT'S REWARDING!  IT'S FUN!

IT'S TOTALLY STRESS-FREE!